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Hello! Welcome to the Startup Triathalon, a cute way to think about the stages of starting a company. I'm Jon Monsarrat, and I'll be speaking today primarily about advanced entrepreneurship. I've been to too many lectures where they say "OK, a business plan is a plan for your business." Instead, this lecture is going to skip the book stuff and describe the hard stuff that tripped me up when I started my own business.
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